5 Things You Must Consider Before Choosing a Website Platform

When I built this studio, I was on a mission to find the right website platform. One that would allow me (with a development skillset best defined as “enough to be dangerous”) to bring creative visions to life without compromise. 

After testing practically every CMS and website builder out there (I have the login credentials to prove it... WordPress, Squarespace, Wix, Duda—you name it), I landed on Webflow.

5 years later, Webflow remains our studio’s platform of choice for client projects, and for good reason.

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Here's why we use (and love) Webflow:

1. Design Freedom That Actually Delivers

Webflow gives us true creative control without the typical headaches:

• We can build exactly what we design. No more "that's not possible with this template" conversations (which are never fun to have).
• We can transform our mockup dreams into reality, or take existing templates and customize them beyond recognition when that makes sense for timeline or budget.
• Responsive design comes standard—no plugins, no upgrades, and no intense CSS gymnastics required (ahem, Squarespace).

Simply put: With Webflow, we don't have to compromise on design, and neither do you.

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2. Easy for You to Update Without Breaking Things

After we hand off your website, you'll be able to update it without requiring you to hire us for every little change:

• The Editing interface is intuitive, and designed for real humans, not developers
• Custom Collections make it easy to manage blogs, team profiles, announcements or any content you regularly update (these are magic - we get pretty creative with these!)
• Built-in guardrails prevent accidental design disasters while still giving you the freedom to make necessary changes

This editing balance is a delicate balance that few platforms get right, but Webflow dances that line really well. You get to make necessary regular updates, and your site stays looking good!

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3. SEO That Works Out of the Box

Your website needs to be found to be effective. When we build your site on Webflow, you get search optimization advantages from day one:

• Webflow generates clean, semantic code that search engines love (unlike the bloated mess some platforms produce)
• All the core technical SEO essentials are built in and easily manageable
• Sites load quickly thanks to global CDN hosting, which is crucial for both user experience and search rankings

You shouldn't need to be an SEO expert just to make basic updates to your site's metadata. With Webflow, you don’t have to.

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4. Say “Goodbye!” to Maintenance Headaches

If you've ever dealt with WordPress plugin updates and compatibility issues, you'll appreciate this one:

• No more plugin security issues chaos. Most functions are built right into the platform (say it with me: NO MORE UPDATING PLUGINS! Hooray!)
• Webflow handles all core updates and security patches automatically
• Your Webflow subscription includes hosting, backups, and technical maintenance
• No need to budget for monthly developer time just to keep your site running

The time and money saved on maintenance alone makes Webflow worth it for many of our clients. Plus, you know, sanity points. ✨

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5. Security That Runs in the Background

Security is important. You know this. Webflow makes it take up zero brain space: 

• Enterprise-grade hosting infrastructure with exceptional reliability
• SSL certificates included standard
• Automatic backups to protect your content and design
• Built-in protection against common vulnerabilities without needing security plugins

We build your site, Webflow keeps it secure, and you get to focus on your business.

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6. More Freedom Than You'd Expect

I don't love getting locked into platforms, so it may feel funny that I'm recommending Webflow, which is, in fact, a proprietary platform. With that said:

• You can export your site's code if you ever need to (and it's actually clean, usable code)
• Your content is accessible and portable, not locked in a proprietary format
• In a worst-case scenario, if Webflow were ever to shut down (very unlikely), you'd have viable migration options because of the accessibility and portability of the code, unlike many competing platforms.

Green flags all around. 👍

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7. Perfect for Everyday Difference Makers™

For the experts, entrepreneurs, small businesses, non-profits, and startups we serve, Webflow hits the sweet spot:

• Professional-quality websites without enterprise-level maintenance requirements
• Easy content updating so you're not dependent on us for regular updates.
• The right balance of customization and simplicity

Your organization deserves a website that's both beautiful and practical. Webflow helps us deliver exactly that.

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The TLDR;

At Hopp Creative, we choose our tools deliberately. Webflow has consistently proven to be the platform that lets us deliver high-quality websites that not only look great, but are actually usable by you and your team after launch, helping you grow your business and impact without the typical technology headaches.

Have questions about how Webflow might work for your organization's specific needs? Let's chat!